The Different Types of PPC Marketing

Although search engine optimisation (SEO) remains the most reliable and long-term marketing method on the internet, it is not uncommon for business owners to implement two different approaches at the same time. In fact, statistics suggest that roughly 72% of websites have utilised or are currently funding a PPC (Pay Per Click) marketing campaign. Read on as the team here at Internet Marketing Questions go over the top three most popular types of PPC marketing…

Google AdWords

Listings that appear at the very top of the Search Engine Results Pages (SERPs) are purchased in the form of advertisements. In fact, this is a form of PPC marketing known as Google AdWords and it involves bidding on particular keywords; the highest bidder will then find their website listed in the results above the organic listings and will be charged a pre-set fee each time a user clicks on the link. In fact, AdWords is the most popular PPC method because it is so easy to implement.

Social Media Ads

Thanks to the popularity of Facebook, Twitter and Instagram, social media has become a hotspot for PPC marketing efforts. After all, social media marketing itself often chooses to focus on content, quality and shareability, whereas the PPC approach to social media advertising focuses on alternative media such as sponsored videos. In fact, the Facebook platform allows marketers to create advertisements that will appear in the feed of a specific audience and comes with the ability to target people based on their age, gender and likes/dislikes. These ads then direct these users to a particular website because they are, statistically, more likely to make a purchase.

Google Shopping

Whilst Google AdWords place website URLs at the top of the SERPs, the Google Shopping feature is an effective way to grab the attention of users from the get-go. After all, the images that are utilised in these ads are more likely to resonate with potential customers and, in a similar fashion to AdWords, charge the marketer a fee each time a link is clicked on. In fact, these ‘window shopping’ links direct users to a website which can have a positive effect on both organic and direct traffic.

Pay Per Click (PPC) marketing can provide websites with fast results and improve the brand awareness of a business, however it can be expensive for those with a limited marketing budget. On the other hand, SEO focuses on obtaining organic traffic and increasing the ranking of a website in the SERPs through the use of high-quality, ethical methods. To find out more information about implementing PPC alongside SEO and whether it will benefit a website or not, get in contact with a member of the SEO Enterprise team today!