The Lowdown on Search Engines

We use search engines on a daily basis in order to search the web for information. In fact, whilst it is easily the most popular search engine around, Google is just one of many that are available for use. Here at Internet Marketing Questions we recognise the lack of understand regarding search engines and since SEO relies on it greatly we have decided to go over everything you need to know…

How They Work

Search engines use specific keywords in order to decipher through hundreds of thousands of different websites in order to find the most suitable and relevant information for the user to receive. In fact, when a user searches a keyword, a SERP (search engine results page) will give them a list of pages that are ranked in order of their relevance and this ranking is based on algorithms within the search engine itself.

Different Search Engines

There are many different search engines that can be used in order find what you are looking for however three of them dominate the industry:

  • The first one is Google, the king of search engines, which assesses a websites quality based on the number of backlinks it has, how relevant the information is and whether the content is of a high quality or not. Since the algorithm for Google is always changing it is important to stay up to date with what the search engine is looking for.
  • The second search engine is yahoo which began as a manually edited directory and it uses link tools that determine how relevant a site is based on its quality.
  • The final search engine is Bing as whilst it isn’t as popular as the other two, it ranks websites in a very similar way by looking at the content, the number links to the pages on the site and how relevant the content is to the keywords.

It is very easily to be warped into SEO black-hat techniques due to a lack of understand of how search engines work. In fact, search engines like Google now take very extensive methods in order to penalise sites and their rankings for using these methods thanks to the panda and penguin updates. With this said, an understanding of how the different search engines work can be integral in ensuring that your SEO services are as high quality as they can possibly be. To find out more information, get in contact with a member of the IMQ team today!