As the most popular search engine on the web, Google
processes around 3.5 billion searches every single day. This means that
optimising an SEO campaign in order to rank a website in the Google SERPs involves
a lot of commitment, knowledge of the industry and experience of what works and
what doesn’t. Read on as the team here at Internet Marketing Questions go over
a few top tips that technicians should always take into consideration when
optimising a campaign for Google…
Why should keyword research be carried out?
In comparison to other search engines, Google is the most
popular and most used option on the internet. Whilst this means that
high-quality results can be obtained from a promising SEO campaign, it also
means that the competition is far more demanding. After all, there are
thousands of different businesses that may be optimising their site in order to
rank for a specific keyword. As a result, it is vital that effective keyword
research is carried out, particularly if a campaign is running nationally, in
order to ensure that technicians target the most practical phrases.
Are the search engine algorithms important?
In computer science, algorithms are used in order to
determine the quality and importance of a webpage. In fact, Google uses
PageRank, an algorithm that is named after Larry Page, a founder of the
company. These algorithms tell technicians what the search engine is looking
for and how they can rank favourably which is why they are essential. After
all, an ethical campaign is one that follows the rules by working with the
algorithms, not against them.
Is an understanding of HMTL5 necessary?
Almost every website on the internet is made using a
programming language known as HTML, which stands for Hyper Text Markup
Language. In 2014, an update was made, and a new, more complex version known as
HTML5 was introduced, which provided support for both audio and video
components within a website without the need for plugins like Adobe Flash Player.
Whilst an in-depth understanding of HTML is not a requirement in order to
conduct an effective SEO campaign, a basic grasp can help technicians in the
long run as a lot of time is often wasted waiting around for a webmaster to fix
Here at Internet Marketing Questions, we want our readers to
understand the complex nature of an SEO campaign
and ensure that the correct methods are implemented in order to generate the
best results. To find out more information about optimising a campaign for the
Google search engine, get in contact with a member of the SEO Enterprise team