It has been a week since Facebook co-founder Mark Zuckerberg announced that there would be a change to the social media platforms’ algorithm that affects the content that appears on the newsfeed and subsequently the way that businesses and brands will have to market their services. Read on to find out what to expect once this new algorithm is implemented…
In a post that was published on his personal Facebook page, Zuckerberg claimed ‘research shows that strengthening our relationships improves our well-being and happiness’ and that the reason the social media site was built was ensure that people were able to stay connected with others. Due to this, the internet entrepreneur has announced that he will be altering the way that Facebook is built in order to help users form meaningful social interactions rather than finding relevant content. This comes after feedback from the community who have stated that public content such as business posts, brands and media footage have over crowded the interactions between friends.
Although it may seem like a daunting change, the algorithm is said to roll out gradually over the next few months. With this said, it appears that businesses that use the social media platform to drum up business will see a significant decrease in their organic traffic. The idea of the new algorithm is to prioritise the posts of your friends over articles from news outlets, videos from community pages and advertisements from business. Without this organic reach, it is likely that many business will have to opt for sponsored advertisements in order to get the word out about their services. Of course, this just puts into question if Mr Zuckerberg is really looking for the users of Facebook to create ‘meaningful interactions’ or whether he just wants businesses to dig deeper into their pockets and pay Facebook for the ability to advertise.
Luckily however, the ‘see first’ option for business pages on the social media platform should remain intact. This preference allows users to ensure that they see posts from certain pages on their newsfeed first so it could be beneficial for pages to try to get existing followers to make them a priority on their newsfeed once the new algorithm is rolled out.
Here at Internet Marketing Questions we believe that it is our priority to ensure that every person who uses the internet for marketing purposes is up to date on the changes that will be made. After all, it is vital to understand what is going on in order to achieve the desired results. In fact, social media marketing has increased in popularity considerably over the past few years and with Facebook holding such a large premise in this area of internet marketing, remaining unaware of these changes could drastically impact a business’ platform. To find out more information about the new algorithm changes, get in contact with a member of the Internet Marketing Questions team today!