Everything You Need to Know About Apple’s 2018 Product Launch

Ever since the iPhone 3G was introduced in 2008, Apple has held an annual Keynote product launch in order to announce the new products that they intend to release. It is a hugely publicised event and is often followed by a pre-sale within the next 48 hours. Here at Internet Marketing Questions, we like to address every avenue when it comes to marketing and technology which is why we are going to go over everything you need to know about the 2018 product launch…


Following the introducing of the iPhone X, which removed the iconic home button, Apple have announced three new models during the 2018 Keynote product launch in mid-September: the iPhone Xs, the iPhone Xs Max and the iPhone XR. All three models will come with Face ID, an A12 bionic chip, 2 metres water resistance and a whopping 512GB memory capacity!

Apple Watch

Alongside the new iPhone models, Apple has also announced the release of the Apple Watch Series 4. It comes with a new electric heart sensor that can detector low and high heart rate as well as sudden changes, new ways the use Siri and a range of brand new designs. Prices for the new release start at £399, however choosing cellular integration will double the price to £799.


Like every product launch, the release of new iPhone models means that there are changes to older generations. In fact, the company has announced the price of existing iPhones model will reduce and the iPhone 7 is now expected to start from around £400. In addition to this, the product launch also announced that users will also be able to update to iOS 12 later in September, which is said to introduce dozens of new emojis.

With technology advancing every year, it is important to question the role of social media in your internet marketing efforts. After all, more and more people are finding the services they require through platforms like Facebook and Twitter. In addition to this, over 70% of people now browse the web through a smartphone which means that a mobile friendly website is not only a recommendation, it is a necessity. To find out more information, get in contact with the experts at Internet Marketing Questions today!