The Difference Between SEO and PPC

It is without a doubt that both of these practices are part of internet marketing as a whole, however they operate rather differently. Here at Internet Marketing Questions, we’re going to take you on a whirlwind adventure and teach you what exactly the differences are between SEO and PPC campaigns…


SEO Campaigns: For the beginners, SEO stands for Search Engine Optimization and is the practice of using non-black-hat techniques and content rich material in order to power a website and raise its ranking on the Google search pages, thus allowing more traffic to move through. In fact, a difference with SEO is found within the traffic, which is organic (and therefore, free).


PPC Campaigns: Lets go backwards for the beginners- PPC is rather simple and stands for Pay Per Click. It basically does what it says on the tin; a campaign is launched, usually an advert of some kind, where a company is charged per visit to their website. This means that the visitors to sites which have used PPC are not free and are not organic.


Despite these factors, it takes a lot of time, effort and hard work to achieve results from Google’s rankings. For example, in SEO there are no shortcuts and the competition is high so an expert is recommended. On the other hand in PPC campaigns, one must factor in the cost of using a popular advertising program such as Adwords, the money they can spend per click per campaign and the amount of time they have. To put it simply, neither technique has an easy route.


Do you know 3 main differences between SEO and PPC? Let us know! Make sure to check back for more internet marketing tips and tricks soon!