3 Top Tips for Social Media Marketers

Internet Marketing is a term that can be used very broadly and is an expansive industry that covers a wide range of different approaches and techniques. After all, the internet itself has managed to force traditional marketing methods like newspaper adverts and billboards into retirement which means that the market is inundated with choice for business owners. Although social media has only been around for the last decade, it has now become a marketing approach of its own. Read on as the team here at Internet Marketing Questions go over three top tips that every social media marketer should know…


Since the aim of social media marketing is to increase brand awareness, it is important to take the audience into consideration at all times. After all, social platforms like Facebook and Twitter allow marketers to display advertisements for certain users based on their age, gender and interests; this means that a business page can engage with its audience effectively and carefully develop the online presence that the business owner desires.


Although the content that is produced for SEO and PPC marketing campaigns is often unread by the user, it is still important that it provides some kind of service in order to be deemed trustworthy by the search engine. With this said, social platforms allow this content to reach a wide audience very easily through social media marketing which means that it should always be posted with intention. After all, posting links to blog and articles for the sake of adding an update is a guaranteed way to cause potential clients to lose interest.

Visual Media

Many internet marketing techniques tend to forget about the power that visual media like images and videos can have. After all, SEO utilises written content because it is the only format that the search engine can read. Since a lot of social media users communicate through images, videos and audio, it is important to implement visual media carefully in order to drive traffic back to a website and create a reliable yet relatable brand.

Here at Internet Marketing Questions, we believe that every marketer should recognise the prominence of social media and how it can influence a campaign. After all, traditional SEO tends not to implement social media as part of its campaign strategy, however that doesn’t mean that it shouldn’t be taken into consideration. To find out more information, get in contact with a member of the SEO Enterprise team today!