3 SEO Tips for DuckDuckGo Optimisation

Whilst it is no secret that DuckDuckGo is not the next Google, the start-up search engine has managed to defy a lot of odds. In fact, it is thought that around 25 million users visit each year, however these figures are difficult to confirm because the search engine prides itself on one defining factor: privacy. After all, DuckDuckGo does not track its users, store their date or use cookies and provides every user with the same list of results in the SERPs. Read on as we go over 3 top tips for SEO technicians who are considering an optimised campaign for DuckDuckGo…


It is important that marketers remember to take the user into consideration when they are optimising for a particular search engine. After all, DuckDuckGo may not filter its results with a user in mind but that doesn’t mean that the individual making a search query suddenly becomes any less important. After all, the fundamentals any successful SEO campaign is a high-quality, easy to use and beneficial website and this shouldn’t change regardless of the search engine that is being targeted.


When it is done correctly, link-building is one of the beneficial techniques in SEO. With this said, it has been villainised over the years because black-hat marketers tend to focus on the number of links they can obtained rather than their quality in order to create link-farms. With this said, backlinks from other high-quality and well-respected websites are essential in order to encourage a search engine to trust a website and this means that there is no reason why technicians should abandon link-building in order to optimise for DuckDuckGo.

Semantic Search

The DuckDuckGo search engine is incredibly smart and actually works in a similar fashion to Google by utilising a library of contextual phrases in order to provide users with relevant results. In fact, it will try to predict the searchers intent and display websites based on the semantics that are used within the content rather than the just phrases in the title. As a result, it is important that SEO that is optimised for DuckDuckGo takes semantic search into consideration by ensuring that content is detailed yet relevant.

Here at Internet Marketing Questions, we believe that SEO technicians should take every single search engine into consideration when optimising a campaign. After all, Google may be the most successful search engine but this often means that the competition is fierce which can make it difficult to rank in the SERPs. To find out more information about optimising for alternative search engines in SEO, get in contact with a member of the SEO Enterprise team today!