The Lowdown on Search Engines

We use search engines on a daily basis in order to search the web for information. In fact, whilst it is easily the most popular search engine around, Google is just one of many that are available for use. Here at Internet Marketing Questions we recognise the lack of understand regarding search engines and since SEO relies on it greatly we have decided to go over everything you need to know…

How They Work

Search engines use specific keywords in order to decipher through hundreds of thousands of different websites in order to find the most suitable and relevant information for the user to receive. In fact, when a user searches a keyword, a SERP (search engine results page) will give them a list of pages that are ranked in order of their relevance and this ranking is based on algorithms within the search engine itself.

Different Search Engines

There are many different search engines that can be used in order find what you are looking for however three of them dominate the industry:

  • The first one is Google, the king of search engines, which assesses a websites quality based on the number of backlinks it has, how relevant the information is and whether the content is of a high quality or not. Since the algorithm for Google is always changing it is important to stay up to date with what the search engine is looking for.
  • The second search engine is yahoo which began as a manually edited directory and it uses link tools that determine how relevant a site is based on its quality.
  • The final search engine is Bing as whilst it isn’t as popular as the other two, it ranks websites in a very similar way by looking at the content, the number links to the pages on the site and how relevant the content is to the keywords.

It is very easily to be warped into SEO black-hat techniques due to a lack of understand of how search engines work. In fact, search engines like Google now take very extensive methods in order to penalise sites and their rankings for using these methods thanks to the panda and penguin updates. With this said, an understanding of how the different search engines work can be integral in ensuring that your SEO services are as high quality as they can possibly be. To find out more information, get in contact with a member of the IMQ team today!

 

How Does Google Rank Websites?

Whilst some technicians claim to be experts the reality is that very few of them understand how websites are actually ranked on the search engines. After all, a lot more goes into it than it may seem at a first glance. Luckily the team here at Internet Marketing Questions have got you covered! Read on to find out everything you need to know about how Google ranks websites…

Content

In the world of SEO, content is king however it is very important that this content is relevant and of a high quality otherwise a site could be penalised rather than ranked. Content on websites can come in many different forms however many technicians implement it through a blog as this is the most effective way.

White Hat

Google works very hard to ensure that the deserving pages receive the high rankings and its penguin and panda updates find websites that use black hat techniques in their SEO and penalise them. Examples of these methods include keyword stuffing, spamming, duplicated content and cloaking. For Google to rank a page the SEO needs to include white hat techniques like user experience focus, keyword research and mobile friendly interfaces.

Backlinks

A black link is a link that is directed towards a website and Google loves them because they indicate how trustworthy a site is. In fact, Google tend to boost pages that have more high quality backlinks as they are more relevant in terms of what the user is searching for. Of course, backlinks can be employed maliciously so Google works hard in order to separate the good from the bad.

Whilst marketing is important, the best way to ensure that the site will be correctly ranked is to employ the SEO services of a high quality technician. After all, search engine optimisation is an essential component when it comes to Google rankings. To find out more information, get in contact with a member of the IMQ team today!

The Qualities of Good SEO Content

Writing a piece of content for SEO purposes is not as easy as it may sound. After all, it is one of the essential component of an entire campaign and without high quality and relevant information, Google could penalise a site. Luckily, the team here at Internet Marketing Questions know everything there is to know about what makes an SEO blog a work of art. Read on to find out the top three qualities you should always implement…

Quality

When content is being written for a site it is important that the information reaches a certain standard, otherwise the site could end up being penalised. On the flip side, Google can also recognise content that has been well written and taking the time to produce something high quality will end up with a rewarding campaign.

Relevance

In addition to quality information, content should also be relevant for the website and the kind of services that the business is offering, otherwise it puts the authenticity of the SEO campaign at risk. In fact, knowingly writing content that is not relevant in order to further SEO is known as black-hat tactics, a range of old fashion methods that Google works tirelessly in order to flush out of the game.

White-Hat

The opposite of black-hat is white-hat, which are a collection of honest and trustworthy techniques that make up high quality SEO marketing. In fact, creating high quality and relevant content for SEO is an example of white hat methods. One old black hat technique was known as keyword stuffing however this is a method that Google watches out for in order penalise search rankings. To create good content you should always stick to white hat techniques and stay clear of the bad ones.

Here at Internet Marketing Questions, we like to think that we are the experts when it comes to the world of marketing and SEO services. With this said, the SEO market is a place of opinion which means that the viewpoints of a good blog could differ from technician to technician. Regardless, it is always important to remember the ethics of SEO by creating relevant and high-quality content that does not break the rules in favour of results. For more information, get in contact with a member of the team today!

Facebooks New Algorithm Change: What to Expect

It has been a week since Facebook co-founder Mark Zuckerberg announced that there would be a change to the social media platforms’ algorithm that affects the content that appears on the newsfeed and subsequently the way that businesses and brands will have to market their services. Read on to find out what to expect once this new algorithm is implemented…

In a post that was published on his personal Facebook page, Zuckerberg claimed ‘research shows that strengthening our relationships improves our well-being and happiness’ and that the reason the social media site was built was ensure that people were able to stay connected with others. Due to this, the internet entrepreneur has announced that he will be altering the way that Facebook is built in order to help users form meaningful social interactions rather than finding relevant content. This comes after feedback from the community who have stated that public content such as business posts, brands and media footage have over crowded the interactions between friends.

Although it may seem like a daunting change, the algorithm is said to roll out gradually over the next few months. With this said, it appears that businesses that use the social media platform to drum up business will see a significant decrease in their organic traffic. The idea of the new algorithm is to prioritise the posts of your friends over articles from news outlets, videos from community pages and advertisements from business. Without this organic reach, it is likely that many business will have to  opt for sponsored advertisements in order to get the word out about their services. Of course, this just puts into question if Mr Zuckerberg is really looking for the users of Facebook to create ‘meaningful interactions’ or whether he just wants businesses to dig deeper into their pockets and pay Facebook for the ability to advertise.

Luckily however, the ‘see first’ option for business pages on the social media platform should remain intact. This preference allows users to ensure that they see posts from certain pages on their newsfeed first so it could be beneficial for pages to try to get existing followers to make them a priority on their newsfeed once the new algorithm is rolled out.

Here at Internet Marketing Questions we believe that it is our priority to ensure that every person who uses the internet for marketing purposes is up to date on the changes that will be made. After all, it is vital to understand what is going on in order to achieve the desired results. In fact, social media marketing has increased in popularity considerably over the past few years and with Facebook holding such a large premise in this area of internet marketing, remaining unaware of these changes could drastically impact a business’ platform. To find out more information about the new algorithm changes, get in contact with a member of the Internet Marketing Questions team today!

Why Blogs are Important in SEO

The process of Search Engine Optimization is not something that can learnt overnight. In fact, it takes years to build up a sustainable and well credited bank of knowledge on the subject. One of the main components on a website that is undergoing SEO service is a blog and this content holds a vital importance. In this blog, the team here at Internet Marketing Questions are going to go over why…

Traffic

One of the main goals within SEO is to increase the traffic that a website gains and ultimately have this traffic convert into customers. By having blogs on your site you allow your ranking to gradually improve on search engine results. The secret to achieve this is fresh and quality content that is regular and consistent. By increasing this traffic the website receiving the SEO is more likely to have conversions.

Content is King

Whilst it is important to have fresh content on the website in the form of blogs, it is also vital that the information is the best it can possibly be. For example, the content must be relevant to the site and what the internet user is searching for, it must not use black hat techniques like key word stuffing and it must be long enough to be considered a genuine trustworthy article. Doing this will ensure that the site develops good and ethical relationship with Google without being penalised.

Makes Google Trust the Site

When a blog is added to a website it increases the pages on the site. Overtime as more and more blogs are added Google will begin to recognise that the site is one that is trustworthy and it is this development that allows for the search engine rankings to improve. Of course, this content must be high quality or else the rankings can also be negatively affected if Google does not like the look of it.

Here at Internet Marketing Questions we find that not many SEO services tend to understand the vital role that blogs play within their overall marketing strategy and this usually leads to some black hat techniques being implemented in order to gain the results unethically. Fret not however as we are here to lend a helping hand! If you have any more budding questions, speak to a member of the Internet Marketing Question team today!