Different Types of Internet Marketing Part 1

The internet is a tool that many business owners use in order to adjust their brand and appeal to a wider audience. In fact, it is now possible to alter a particular campaign so that it only targets a certain age group or area. In short, it’s safe to say that we would be lost without the wonders of the internet! The one thing that makes this type of advertising such a success however, is internet marketing and here at Internet Marketing Questions, we are the experts when it comes to this particular field. In this blog, we’re going to go over a handful of the subcategories when it comes to internet marketing…

SEO

This type of internet marketing works to establish a presence on the internet for the websites of businesses and companies. It stands for Search Engine Optimisation where quality content and specially chosen keywords are implemented in order to help individuals get their website highly ranked on the first page of a Google search. Sometimes companies will use black hat techniques meaning that the websites can be penalised by Google so it is wise to only employ honest SEO companies.

Social Media

It’s no secret that social media has a giant presence online and since the creation of platforms like Facebook, Twitter, Instagram and Snapchat, companies have been able to market their products and services all over the world at the touch of a button. Social Media Marketing aims to gather this attention and direct it to a company’s website and services. It is especially popular because it is cheap to run and easy to use.

PPC

When a company pays for advertising every time a potential customer clicks on their ad, it is known as PPC agreement, which stands for Pay Per Click. It is usually reserved for businesses that have a large advertising and internet marketing budget as the company is charged every time a person clicks on their slot, usually at the top page of Google, regardless of whether they actually become a customer or not. A PPC ad is a very quick way to gather attention and website traffic however the costs can be rather high.

One of the most important parts of internet marketing is being able to understand the industry you are working in. There is a lot more to the practice than many people believe which is why we decided to place our focus on some of the subcategories. For more information when it comes to the world of the internet, check back for our next blog post!

The Secret of Internet Marketing

Internet marketing is an industry that cannot be learned overnight and generally takes years to completely understand. Here at Internet Marketing Questions, we are strong advocates for the use of genuine internet marketing methods being used in order to generate traffic to websites however sometimes companies will opt for black hat techniques in order to speed up the process. In this blog, we going to go over a few of the secrets to making internet marketing working the right way…

Traffic

In order to generate a return on the money that clients spend on internet marketing, a certain amount of traffic must be gained on a website and there are many ways to do this. For example, well knows companies like Adwords allow people to buy a place at the top spot on a google search however once the budget runs out, the advert is replaced by the next highest bidder. Natural traffic can be generated using the process of SEO which sees particular keywords and content used through blogging to generate traffic to websites.

Pages

Link farms are a set of internet webpages that are created with the main goal of linking to a target page in order to increase a websites ranking in a search engine result however they are illegal and a form of black hat internet marketing. If the information that is displayed on a website is not relevant and the links are leading potential traffic to link farms, it is likely that the results will not generate genuine clientele for the website receiving the internet marketing services.

Now you know some of the secrets when it comes to internet marketing, it’s time to put it into practice. After all, generating traffic to websites using techniques like SEO, emails and social media is a very beneficial ways of raising public awareness of a company!

Internet Myths That Refuse to Disappear

The internet is full of knowledge however it’s safe to stay that not all of it is particularly true. In fact, there are even myths about the internet itself which continue to circle around to this day. Here at Internet Marketing Questions, we’re ready to bust a few of them so that you are able to separate fact from fiction…

Myth: The internet is free

For some unknown reason, many people have spent their life believing that the internet is free to use and unfortunately, this is not and has never been true. Since the beginning of its creation, the internet has always had a cost. For example, in the past students gained accounts via tuition and the military got access as part of their job. When the internet became public, we started paying regular fees to internet providers. Even 4G is paid for because we subscribe to contracts and pay for the internet access on our smartphones! It might seem free to browse Facebook however, we are always paying in order to do so.

Myth: The internet is dangerous

Because the internet is able to hold and store a lot of our information, it often gains the reputation of being dangerous, especially for children. Whilst it is true that some bad people lurk around the internet, it is a very safe place as long as we keep our personal details private and be aware of the websites that our children are visiting at all times.

The internet is our forte here at Internet Marketing Questions which is why we dedicated a blog post to busting these myths! Check back for more tips and tricks about the internet and internet marketing!

The Difference Between SEO and PPC

It is without a doubt that both of these practices are part of internet marketing as a whole, however they operate rather differently. Here at Internet Marketing Questions, we’re going to take you on a whirlwind adventure and teach you what exactly the differences are between SEO and PPC campaigns…

 

SEO Campaigns: For the beginners, SEO stands for Search Engine Optimization and is the practice of using non-black-hat techniques and content rich material in order to power a website and raise its ranking on the Google search pages, thus allowing more traffic to move through. In fact, a difference with SEO is found within the traffic, which is organic (and therefore, free).

 

PPC Campaigns: Lets go backwards for the beginners- PPC is rather simple and stands for Pay Per Click. It basically does what it says on the tin; a campaign is launched, usually an advert of some kind, where a company is charged per visit to their website. This means that the visitors to sites which have used PPC are not free and are not organic.

 

Despite these factors, it takes a lot of time, effort and hard work to achieve results from Google’s rankings. For example, in SEO there are no shortcuts and the competition is high so an expert is recommended. On the other hand in PPC campaigns, one must factor in the cost of using a popular advertising program such as Adwords, the money they can spend per click per campaign and the amount of time they have. To put it simply, neither technique has an easy route.

 

Do you know 3 main differences between SEO and PPC? Let us know! Make sure to check back for more internet marketing tips and tricks soon!

The Importance of Content

It is no secret that content is becoming more and more important within the world of SEO. In fact, these days everyone is a content creator. From the old lady who has only just learnt how to update Facebook to the teenagers on social media; everyone is producing some form of content.

If you are in the digital and internet marketing industry, you will have heard a lot about content marketing and if you are a beginner, consider this a vague crash course. As Google updates its services, SEO techniques need tweaking in order to provide results and remain effective, yet many people neglect content.

Here at Internet Marketing Questions, we’re going to take you on a brief overview of the history surrounding content marketing in an attempt to make fellow internet marketers out there realise the importance of this business changing component.

According to sources, Google implements somewhat around 500 changes every year and in 2011, they announced their Panda update. This update targeted websites which affected the way in which results appeared in the Google search engine page and favoured those with user friendly designs.

One year later, Google announced Google Penguin. This update was very hostile and focused on techniques such as keyword stuffing, article spinning and coating. In fact, these changes affected the google ranking of roughly 3-5% of google search results.

When businesses such as SEO and internet marketing relies on search engine traffic, it is hard to not become frustrated- however the one thing these updates prove is that content is a key aspect of internet marketing.

Google’s main aim is to provide information which is most relevant to a searcher and if an individual has used unfair tactics to promote their site to the top, such as those listed above, they will generally not be favoured compared to those who implement genuine SEO techniques and components.

Most importantly, every business, especially the internet marketing industry, needs to be well versed in their content production in order to climb the ranks in a user friendly format without suffering from Googles never ending updates.