The internet is a tool that many business owners use in order to adjust their brand and appeal to a wider audience. In fact, it is now possible to alter a particular campaign so that it only targets a certain age group or area. In short, it’s safe to say that we would be lost without the wonders of the internet! The one thing that makes this type of advertising such a success however, is internet marketing and here at Internet Marketing Questions, we are the experts when it comes to this particular field. In this blog, we’re going to go over a handful of the subcategories when it comes to internet marketing…
This type of internet marketing works to establish a presence on the internet for the websites of businesses and companies. It stands for Search Engine Optimisation where quality content and specially chosen keywords are implemented in order to help individuals get their website highly ranked on the first page of a Google search. Sometimes companies will use black hat techniques meaning that the websites can be penalised by Google so it is wise to only employ honest SEO companies.
It’s no secret that social media has a giant presence online and since the creation of platforms like Facebook, Twitter, Instagram and Snapchat, companies have been able to market their products and services all over the world at the touch of a button. Social Media Marketing aims to gather this attention and direct it to a company’s website and services. It is especially popular because it is cheap to run and easy to use.
When a company pays for advertising every time a potential customer clicks on their ad, it is known as PPC agreement, which stands for Pay Per Click. It is usually reserved for businesses that have a large advertising and internet marketing budget as the company is charged every time a person clicks on their slot, usually at the top page of Google, regardless of whether they actually become a customer or not. A PPC ad is a very quick way to gather attention and website traffic however the costs can be rather high.
One of the most important parts of internet marketing is being able to understand the industry you are working in. There is a lot more to the practice than many people believe which is why we decided to place our focus on some of the subcategories. For more information when it comes to the world of the internet, check back for our next blog post!