Category: Chit Chat

How to Optimise an SEO Campaign for Google

As the most popular search engine on the web, Google processes around 3.5 billion searches every single day. This means that optimising an SEO campaign in order to rank a website in the Google SERPs involves a lot of commitment, knowledge of the industry and experience of what works...

Why Google Will Stop Supporting Adobe Flash in 2020

People that use the web on a daily basis may have noticed a pop-up warning about the forthcoming removal of Adobe Flash Flayer next year. After all, the software, which is used to display interactive content, appears to have reached the end of its lifecycle and search engines like...

The Lowdown on HTML

In order to understand how internet marketing works, it is important that we look at the building blocks of the internet itself. After all, HTML and CSS are two very important pieces of language that show us exactly what we see when we visit a particular page. In fact,...

Understanding the Google Fred Update

Over the years, there have been a variety of updates implemented by the Google search engine in a bid to influence the rankings in the SERPs. After all, core updates can be very broad which allows a handful of websites to slip through the cracks and raise their rank...

3 Reasons Why Google is So Popular

The majority of internet marketing campaigns tend to focus on the Google search engine due to its popularity and return on investment (ROI). Whilst this means that the field is often very competitive, there are a variety of different reasons why technicians keep coming back to it over competitors...