The Difference Between SEO and PPC

It is without a doubt that both of these practices are part of internet marketing as a whole, however they operate rather differently. Here at Internet Marketing Questions, we’re going to take you on a whirlwind adventure and teach you what exactly the differences are between SEO and PPC campaigns…

 

SEO Campaigns: For the beginners, SEO stands for Search Engine Optimization and is the practice of using non-black-hat techniques and content rich material in order to power a website and raise its ranking on the Google search pages, thus allowing more traffic to move through. In fact, a difference with SEO is found within the traffic, which is organic (and therefore, free).

 

PPC Campaigns: Lets go backwards for the beginners- PPC is rather simple and stands for Pay Per Click. It basically does what it says on the tin; a campaign is launched, usually an advert of some kind, where a company is charged per visit to their website. This means that the visitors to sites which have used PPC are not free and are not organic.

 

Despite these factors, it takes a lot of time, effort and hard work to achieve results from Google’s rankings. For example, in SEO there are no shortcuts and the competition is high so an expert is recommended. On the other hand in PPC campaigns, one must factor in the cost of using a popular advertising program such as Adwords, the money they can spend per click per campaign and the amount of time they have. To put it simply, neither technique has an easy route.

 

Do you know 3 main differences between SEO and PPC? Let us know! Make sure to check back for more internet marketing tips and tricks soon!

The Importance of Content

It is no secret that content is becoming more and more important within the world of SEO. In fact, these days everyone is a content creator. From the old lady who has only just learnt how to update Facebook to the teenagers on social media; everyone is producing some form of content.

If you are in the digital and internet marketing industry, you will have heard a lot about content marketing and if you are a beginner, consider this a vague crash course. As Google updates its services, SEO techniques need tweaking in order to provide results and remain effective, yet many people neglect content.

Here at Internet Marketing Questions, we’re going to take you on a brief overview of the history surrounding content marketing in an attempt to make fellow internet marketers out there realise the importance of this business changing component.

According to sources, Google implements somewhat around 500 changes every year and in 2011, they announced their Panda update. This update targeted websites which affected the way in which results appeared in the Google search engine page and favoured those with user friendly designs.

One year later, Google announced Google Penguin. This update was very hostile and focused on techniques such as keyword stuffing, article spinning and coating. In fact, these changes affected the google ranking of roughly 3-5% of google search results.

When businesses such as SEO and internet marketing relies on search engine traffic, it is hard to not become frustrated- however the one thing these updates prove is that content is a key aspect of internet marketing.

Google’s main aim is to provide information which is most relevant to a searcher and if an individual has used unfair tactics to promote their site to the top, such as those listed above, they will generally not be favoured compared to those who implement genuine SEO techniques and components.

Most importantly, every business, especially the internet marketing industry, needs to be well versed in their content production in order to climb the ranks in a user friendly format without suffering from Googles never ending updates.

 

Happy Birthday Google!

Can you believe that the search engine Google has only just turned 18? Yes, that’s right, Google is a 90’s baby! And the world’s biggest internet company is celebrating its coming of age the only way it knows how… a doodle on the homepage.

To commemorate the birthday, we’ve put together some top fact you may not have known about Google!

There is a T-Rex game hiding in Google Chrome

When Chrome doesn’t have an internet connection, it will show a message instead of the homepage, alongside the image of a dinosaur. If you press the spacebar, it will start an obstacle game which will last forever as all the obstacles are generated by code.

One Google search uses more computing power than was used to send the Apollo 11 astronauts to the moon

Searching Google takes milliseconds, however the computing and networking power required to look through the internet is huge compared to relatively minor code and computing it took to put humans on the moon.

Google once went down for five minutes

On 19th August 2013, Google stopped working for five minutes and took much of the internet with it, as well as 40% of web traffic.

Google hires goats

The headquarters of Google is so large and green that it would take a lot of lawnmowers to cut. Instead, Google hires goats on a weekly basis to clear the fields. Google employees have said they are quieter, don’t pollute the air and are considerably cuter than lawnmowers.

Google doesn’t know when its actual birthday is

The company has six birthdays in total, each which denotes a significant change in the company which led to confusion as to when it’s actual birthday is. September 27th has been the official celebrated birthday since 2002.

Google has become such a popular company that it is considered the king of all search engines. Internet Marketing relies on the productivity of search engines, such as Google in order to integrate SEO into a brand and regulate traffic to a site. From all of us here at Internet Marketing Questions, we wish you a Happy Birthday Google!

Combining internet marketing and social media marketing

Since the invention of smartphones, it’s no secret that social media started taking over the way we communicate with the world. Smartphones allow us to browse the web, update statuses and upload photos while we are out, about and on the move. It’s a technology revelation. In fact, the first mobile phone was only made less than half a century ago on the 3rd of April 1973!

There is an average of 2.7 billion daily social media users worldwide with those figures increasing yearly. Unsurprisingly, internet marketers are using this to their advantage by combining their usual techniques with the art of social media marketing.

Internet Marketing Facts are here to tell you how these two are able to be combined together with a few simple facts and statistics…

  1. The more posts per day, the less engagement. Results have shown that when a company or brand posts twice a day, those posts only receive 57% of the like and 78% of the comments per post. It is wise to be mindful when publishing on social media platforms such as Facebook.
  1. 64% of smartphone owners are using their mobile devices to shop online. Selling online allows companies and brands to reach a wider market and target a specific audience for their products. As over half of smartphone users are partial to a little bit of impulse shopping, social media campaigns advertising the services on offer can prove helpful in internet marketing.
  1. Twitter is all about news and novelty. 17% of the top 1000 search terms on Twitter refresh on an hourly basis. Contrary to Facebook, on Twitter it is wise to publish more frequently and focus on timely content to appeal to users at particular times.

Make sure to give our tips a go on your social media and let us know what happens. Remember to also check back for more Internet Marketing statistics!

Are my kids safe online?

Truthfully? It depends. If you set your child up with a kid friendly website such as CBeebies on a tablet at the kitchen table while you cook tea, then they’re pretty safe. If you’re letting them have the Wi-Fi password for their smartphone while they’re in their bedroom upstairs and you’re downstairs watching the soaps, then the answer is ‘not really’.

Why? What does that mean?

Well, if you don’t supervise your child, how do you know what they are accessing online? They could be viewing unsuitable websites, sites with adult content, explicit language, adult videos… the list goes on. Plus, if they have social media accounts then they could be talking to strangers online and if you’re not checking what information they’re sharing, then they could slip up or be pressured into sharing private details like their address or which school they attend. It’s pretty obvious why that is so dangerous.

My kid is sensible. They wouldn’t go on any dodgy websites.

That may be the case, but what if they receive a message online which looks innocent but actually contains unsavoury or frightening material such as sexually explicit photos or nasty threatening language? Once your child has been exposed to that, the damage is done. You then have to deal with the fallout of that and probably have conversations you didn’t want to really have so soon with your child. Your child may be sensible online but there will always be someone somewhere who wants to use the internet for negative purposes. It’s people like that who you need to be protecting your kids from.

So what can I do?

You can put parental controls in place via your internet provider and also via the settings on whatever device your child uses, however this has its drawbacks. There is potential that the device will then block search terms that the child may need to look up for school or for their own curiosity, such as questions about their bodies for example. There is also the issue of the child getting round those controls – a lot kids are so technologically advanced they can figure these things out. The best way is to supervise them constantly. You don’t necessarily have to sit them on your lap the whole time, but keep checking over their shoulder what they looking at and make sure they’re safe. Makes sure you know their passwords too, so you can go through their messages and photos to ensure they’re using the device appropriately.