Everything You Need to Know About Hashtags

Social Media has taken the world by storm and there is nothing more ‘trendy’ right now than hashtags. In fact, social media giants like Twitter, Facebook and Instagram have all jumped on board the bandwagon and integrated it into their algorithms. For some people, hashtags can look simple from the get-go, however for others they can be the most complicated thing in the world. Luckily the team here at Internet Marketing Questions are on hand to explain all the details…

What are Hashtags?

By definition, a hashtag is a word or phrase that has the hash (#) symbol at the start of it and is used within a post in order to identify a potential topic of interest and facilitate a search for it. This means that users on any social media site can collate together their posts so that they can be found by other users with a similar internet. When someone clicks on a particular hashtag, they will find posts that are relevant in real-time. In fact, the beauty of hashtags is the concept of ‘trending’, which occurs once a hashtag picks up enough momentum. It is important to remember however that ‘trending’ hashtags are based on location, interests and social connections.

How to Use Them

Whilst is may seem like to a good idea to use a hashtag all the time it is important to look at the statistics. For example, stringing too many worlds together within hashtag can reduce discoverability and spamming hashtags (using more than 10 within a single tweet or post) can actually cause your post to be penalised and seen less by other users. In fact, studies have shown that tweets with hashtags are 55% more likely to be retweeted and see twice the engagement so it is wise to research the industry before you make mistakes you can’t take back.

When it comes to social media it is important to use every tool to your advantage or else you can reduce the efficiency of your marketing. After all, the hashtag bandwagon is the next big ‘trend’ and everyone within the internet marketing industry should jump on board. To find out more information about the world of hashtags, get in contact with the experts at IMQ today!

The Removal of Trending on Facebook

As the most popular social media platform on the internet, it is important to understand how Facebook marketing plays an important role in internet marketing as a whole. After all, 80% of the general public use a smartphone on a daily basis. With this said, Facebook recently announced their plan to remove the ‘trending’ tab which was introduced in 2014. Read on to find out more…

On the 1st June 2018 Alex Hardiman, Head of News Products for Facebook, announced the intention to remove Trending in order to ‘make way for new experiences’ on the social media platform. The feature was first welcomed in 2014 in order to help users discover news topics that were popular. With this said, Trending is only available in five countries and new statistics show that it ‘accounted for less that 1.5% of clicks to news publishers’. The removal, which has already gone live, will be followed by the removal of products and third-party partner integrations that reply on API trends.

The changes came about after Facebook insiders noticed that users are consuming news differently in 2018 compared to how they were in 2014. In fact, almost 70% of users access the social networking site through a smartphone and prefer to keep up to date on the news through video rather than written articles. Alex Hardiman explained that Facebook are ‘exploring new ways to help people stay informed about breaking news that matters to them while making sure that the news is from trustworthy sources’. This likely comes about after the Trending feature promoted fake news articles in 2016 about magical iPhone features and 9/11 conspiracy theory articles.

The features they plan to introduce in order to replace the Trending tab include a Breaking New Label, which allows publishers to put a ‘breaking news’ indicator on their posts in the news feed; a Today In section, which allows users to view the latest news from the local publishers in their city; and a News Video feature on Facebook Watch which will allow US users to view live news coverage, daily news briefs and weekly summaries.

When it comes to internet marketing the team here at IMQ are the experts you want on your side. After all, social media marketing is one of the most overlooked components of the marketing world and it is essential that you understand how certain changes can impact your efforts, especially since the social media giant also recently changed its algorithm in order to flush out organic business marketing over the posts of friends and family. To find out more information about Facebooks recent changes, get in contact with a member of the Internet Marketing Questions team today!

Busting the Internet Marketing Myths

The internet marketing industry is so vast and wide that it is only natural for a few slips of the tongue to blur the lines between fact and fiction. After all, it is impossible to know what to believe and what to ignore when it comes to the internet in 2018. Luckily the experts here at Internet Marketing Questions are ready to make everything clear again. Read on as we bust some of the biggest myths on the web…

Myth: Content is an after thought

Internet marketing can be narrowed down into several different subcategories, with content being one of them. After all, it is the information that can be found on websites that draws engagement and allows consumers to make an informed choice about a website and it’s services which is content is king in terms of internet marketing and is something that should be carried out to an incredibly high standard.

Myth: You don’t need to consider the impact of social media

Whilst traditional forms of marketing still hold some relevance, the impact of social media is not something that can be swept to the side. After all, the majority of people in the 21st century can be found on some kind of media platform and whether it be Facebook, Twitter or Instagram, it is important to ensure that you target your audience in as many ways as possible.

Myth: SEO is outdated

Many people think that the days of search engine optimisation are behind us however it is even more important now than it was 10 years ago because we have Adwords and other PPC ads to contend with. Luckily, white-hat SEO can help you organically rise on the Google page rankings without relying on advertisements that place your website to the top for a fee.

Here at Internet Marketing Questions we want to ensure that you are receiving facts and not fiction. After all, it is difficult to know what information you cant trust when it comes to the internet. In order to improve your SEO services it is vital that you adopt white-hat tactics and source reliable information rather than relying on myths. Get in contact with a member of the IMQ team to find out more information today!

The Lowdown on Search Engines

We use search engines on a daily basis in order to search the web for information. In fact, whilst it is easily the most popular search engine around, Google is just one of many that are available for use. Here at Internet Marketing Questions we recognise the lack of understand regarding search engines and since SEO relies on it greatly we have decided to go over everything you need to know…

How They Work

Search engines use specific keywords in order to decipher through hundreds of thousands of different websites in order to find the most suitable and relevant information for the user to receive. In fact, when a user searches a keyword, a SERP (search engine results page) will give them a list of pages that are ranked in order of their relevance and this ranking is based on algorithms within the search engine itself.

Different Search Engines

There are many different search engines that can be used in order find what you are looking for however three of them dominate the industry:

  • The first one is Google, the king of search engines, which assesses a websites quality based on the number of backlinks it has, how relevant the information is and whether the content is of a high quality or not. Since the algorithm for Google is always changing it is important to stay up to date with what the search engine is looking for.
  • The second search engine is yahoo which began as a manually edited directory and it uses link tools that determine how relevant a site is based on its quality.
  • The final search engine is Bing as whilst it isn’t as popular as the other two, it ranks websites in a very similar way by looking at the content, the number links to the pages on the site and how relevant the content is to the keywords.

It is very easily to be warped into SEO black-hat techniques due to a lack of understand of how search engines work. In fact, search engines like Google now take very extensive methods in order to penalise sites and their rankings for using these methods thanks to the panda and penguin updates. With this said, an understanding of how the different search engines work can be integral in ensuring that your SEO services are as high quality as they can possibly be. To find out more information, get in contact with a member of the IMQ team today!

 

How Does Google Rank Websites?

Whilst some technicians claim to be experts the reality is that very few of them understand how websites are actually ranked on the search engines. After all, a lot more goes into it than it may seem at a first glance. Luckily the team here at Internet Marketing Questions have got you covered! Read on to find out everything you need to know about how Google ranks websites…

Content

In the world of SEO, content is king however it is very important that this content is relevant and of a high quality otherwise a site could be penalised rather than ranked. Content on websites can come in many different forms however many technicians implement it through a blog as this is the most effective way.

White Hat

Google works very hard to ensure that the deserving pages receive the high rankings and its penguin and panda updates find websites that use black hat techniques in their SEO and penalise them. Examples of these methods include keyword stuffing, spamming, duplicated content and cloaking. For Google to rank a page the SEO needs to include white hat techniques like user experience focus, keyword research and mobile friendly interfaces.

Backlinks

A black link is a link that is directed towards a website and Google loves them because they indicate how trustworthy a site is. In fact, Google tend to boost pages that have more high quality backlinks as they are more relevant in terms of what the user is searching for. Of course, backlinks can be employed maliciously so Google works hard in order to separate the good from the bad.

Whilst marketing is important, the best way to ensure that the site will be correctly ranked is to employ the SEO services of a high quality technician. After all, search engine optimisation is an essential component when it comes to Google rankings. To find out more information, get in contact with a member of the IMQ team today!