Does the Super Bowl Have the Best Marketing Campaigns of All Time?
If there is one thing the Super Bowl is known for, it would be their incredible marketing campaigns, because, let’s face it, they ace it every time and get us all talking. The Super Bowl has become so much more than just a football game. It is an event...
Is Email Marketing Still an Effective Strategy in 2024?
In today’s golden age of internet marketing, where hundreds of different marketing strategies flood the industry, it can be hard to know what actually is effective and what is not. Is it best to stick to classic marketing strategies, or is it smarter to try new and modern strategies?...
The Recent Rise of Micro-Influencers and Their Impact on Marketing Campaigns
A micro-influencer is somebody who has a smaller social media presence that ranges from 1,000 to 100,000 followers. Although these influencers may not even compare their stats to huge celebrities and well-known influencers, it is important to never underestimate their power when it comes to promoting and sharing a...
A Guide to Sustainable Marketing
Sustainable marketing has become a popular practice in the marketing industry. It is a purposeful practice that can help orientate the industry through businesses, brands, and audiences to help make the industry head towards a more sustainable future. Sustainable marketing consists of many different aspects from raising awareness...
All About Influencer Marketing
Over the last ten years or so, social media has run the world. From Facebook to TikTok there is always a new trend or life hack to guide and entertain audiences across the globe. It is now a must-have marketing tool used by companies, big and small, to grow...